Said Simon Saunders, Director of Ariel: “The Atom 4 is the biggest change to the car since we originally released it in 1999. It really is an all-new car; in fact there are only three parts carried over from the last Atom – the clutch/brake pedals and the fuel cap.”
Atom 4 will continue to be made in low volume by Ariel at its factory near Crewkerne, Somerset in quantities of around 100 cars per year alongside the Ariel Nomad and Ariel Ace motorbike.Each car will be built, as they are now, by one technician and to order for each individual customer. Having earned its reputation as the ‘Savile Row of the Automotive World’ Ariel has a tailor-made approach to building vehicles that isn’t possible at high volume and reflects the opportunities achievable only in low volume production. Atom 4 will also be made, under licence, by Ariel North America based in South Boston, Virginia serving North and South American markets. The cars will have identical specifications, combining the best high and low volume engineering, materials and production values together with an option list and bespoke build system that gives each customer exactly the car they need. From fun sports car to track weapon, the Atom 4 will deliver.
The car will also be the first Ariel vehicle to undergo full European Small Series Type Approval (ESSTA) and ADR (Australian Design Rules) testing, to enable Atom 4 to be sold throughout Europe and Australasia with a Certificate of Conformity from 2019. Said Tom Siebert, Director of Ariel Motor Company: ‘Though we have had a small European presence over the years, there is an enormous demand for our vehicles in this market and elsewhere in the world. British-built, low volume vehicles appeal on many different levels and Type Approval is key to our future commitment to service those markets effectively. As well as our existing network of dealers, we will appoint new key agents in various countries, to make sure that as many potential customers have access to Atom 4 as possible’.