What People Say

Don't take our word for it...

If we were to wax lyrical about our products what reason would there be to believe us? But it seems that any time anyone drives an Ariel they love it. Here’s what some of them have said.

“i love it so much i bought one!

Jean Alesi

Esteban Ocon

“very fast, very very fast

esteban ocon

“this isn’t offroading, this is low level flying

matt leblanc

Matt LeBlanc
Jamie Chadwick

“that’s… punchy

Jamie Chadwick

“driving the atom v8 is one of the great motoring experiences of my life”

james may

James May
Martin Brundle

“it does exactly what a race car should”

martin brundle

“i could drive this car all day long, its just amazing

jason plato

Jason Plato
Chris Harris

“do you know what, it’s a triumph

chris harris

“i’m stunned, that’s one fast machine

jenson button

Jenson Button
Shane Shakey Byrne

“flippin’ hell – just breathtaking

shane 'shakey' byrne

“this car is so quick, so cool

Karun chandhok

Karun Chandhok
Steve Parrish 2

fantastic. what a brilliant bit of kit”

steve parrish

everything you’d want from a performance vehicle”

jonny smith

Jonny Smith 2
Olly Murs

that is better than sex

olly murs

“guys, i really think you should get one of these”

james martin

James Martin
Tiff Needell

one of the most exciting cars to be released for years

tiff needell


the stig

Henry Cole

what a truly beautiful bit of kit

henry cole

“i don’t know any affordable ultra-lowvolume car could be so beautifully made

Steve Cropley

Steve Cropley
Tommy Hill

i love it. Superb

tommy hill

“for me this is the best of both worlds. you drive here, you race around all day then you go home

Mark blundell

Mark Blundell
Murray Walker

that is a very, very, very, very fast car

murray walker

“what a fantastic car, just like a single seater – i want one!”

narain karthikeyan

Narain Karthikeyan
Jodie Kidd

mind blowingly fast

jodie kidd

“i love this car”

vicky butler-henderson

Vicki Butler-Henderson
Jay Leno

i took cruise for a ride in my atom and tom really really liked it

jay leno

“it’s ace – i’m a believer

alan cathcart

Alan Cathcart
Jeremy Clarkson

” i am an alien

jeremy clarkson


david coulthard

David Coulthard
Charlie Boorman

“please can i have another go, please?”

charlie boorman

“that is one fantastically mental car”

John McGuinness

John McGuinness
Wayne Gardner

“it really is a beautiful bit of engineering

wayne gardner

“one of the most exciting days of my life

alexei sayle

Alexei Sayle
Christian Klien

“nicely balanced and really quick – i really like it

christian klien

“it’s a rocket

sabine schmitz

Sabine Scmitz
Desperate Dan


desperate dan

“tremendous experience, quite phenomenal

anthony reid

Anthony Reid
Rowan Atkinson

ridiculously quick and enormous fun”

rowan atkinson

“this is top on my list for a bike”

derek redmond

Derek Redmond
Takuma Sato

such a fast car and it fits perfect, i love it

takuma sato

“come to somerset, we know how to have fun

michael eavis

Michael Eavis
Justin Wilson


justin wilson

“you could learn a lot about race driving in that car”

yvan muller

Ivan Muller
David Higgins

this is properly quick. i like it. I really like it

david higgins

“i cant think of a car that’s more up for it

rory reid

Rory Reid
darth vader ariel atom2

come to the dark side

darth vader