With 28 of the finest technicians, designers and parts personnel – we are a ‘family owned’ business and pride ourselves on a laid back but super-focused team. Over the years we have been lucky enough to be presented with various awards for not only the vehicles we produce, the designs we create as part of innovation projects but for for our customer care and service.
When you buy an Ariel – you aren’t just buying a car or motorbike, you are joining a family. A family of Petrol Heads, who design and make cars, for Petrol Heads!
However, our staff don’t limit themselves to things with engines or wheels… Many of our team enjoy various adventure sports that brings a wealth of knowledge to the table when we develop our products. All of our staff will engage enthusiastically (as long as they are on tea break, we don’t want them holding up your build!) about all things Ariel as well as cycling, hiking, sailing, racing, motocross and much much more.