"this is wild and outrageous - ariel in electric form"

“Hipercar. The spelling isn’t wrong, Ariel is merely using the word differently, a contraction of ‘High Performance Carbon Reduction’

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A sea change for Ariel, for a car without classic hypercar elegance. But this is new tech, new age, new customer base. It’s something totally different, something wild and outrageous, the essence of Ariel in electric form.”