"When you put your foot down, no car can keep up "

This is the Third Pillar. I’ve got luxury covered, I’ve got practicality covered and I’ve got absolute insanity covered with the Ariel Atom. When you drive a car you want to feel alive, you want to feel a sense of fun, slightly out of control, of andrenaline building inside you. That car gives you that feeling like no other vehicle in this room, as far as I’m concerned.