On seeing the Hipercar for the first time, one wag suggested it showed why the Somerset company hadn’t bothered with bodywork on its previous models. Conventional it is not. Something a ten-year-old would draw in their maths book when dreaming of Batman’s next car it might be. As the marketing types say, it started the conversation.
It also distracted a little from what is beneath the Hipercar’s carbonfibre body, namely the work of a long-standing, tireless project Ariel has been at the centre of since 2017 and which has now made its debut.