Merry Christmas and Happy New Year!
Merry Christmas and Happy New Year!
it's a reminder of how wonderful simplicity can be
But with it's dampers slackened a little - which doesn't even require a spanner - the Atom was a treat to drive in any weather, gliding bumps, communicating brilliantly and finding unexpected reserves of composure and ability. A truly immersive experience at any speed, but, on circuit, capable of a surprising turn of speed with tremendous docility.… Read More →
Outstanding Engineering Achievement
Ariel are delighted to receive the Crompton-Lanchester medal for Outstanding Engineering Achievement from the Institution of Mechanical Engineers (IMechE) for the Atom 4.… Read More →
Ariel are delighted to receive the Crompton-Lanchester medal for Outstanding Engineering Achievement from the Institution of Mechanical Engineers (IMechE) for the Atom 4.
Presenting the medal to Ariel Founder Simon Saunders, at a ceremony on 4th September, AD Chair Paul Jones said ‘The all new Ariel Atom 4 represents a major re-engineering of the Atom by Ariel and their small, but expert engineering team, bringing new levels of performance and functionality, but retaining the individuality, innovation and purity of purpose of the original car.’
IMechE President Terry Spall commented that ‘The Crompton-Lanchester medal commemorates two pioneers of the automotive industry, who were renowned innovators and I am delighted to see Ariel carrying on that spirit of innovation and engineering excellence with the Atom and it’s other products.’
Accepting the medal on behalf of Ariel, Simon Saunders replied “We are extremely proud to receive this award from the IMechE. A quarter of our workforce is directly employed in Research and Development, from our production cars to future EV’s and Hybrids. The Crompton Lanchester Medal reinforces this investment in engineering and design, the commitment to making our vehicles class leaders and moving Ariel forward. It is a great pat on the back for our engineering team and gives recognition to the enormous effort they have put in to making the Atom 4 such a success story. In this time of dramatic technological change it also underlines that, low or high volume, the UK is still at the forefront in delivering high quality, well engineered, and exciting vehicles”.
Ariel - Nomad R
Ariel Nomad R Ariel Launch the highest power Nomad yet Limited Edition Ariel Nomad R is the fastest and most powerful version yet
Following the launch of the Nomad in 2015 and the supercharged version in 2016 Ariel Motor Company are pleased to announce the ultimate version of the Ariel Nomad – the Nomad R.
As a Limited Edition of just five cars the Nomad R with feature an increase in power to 335bhp, a 6 speed sequential Sadev gearbox and Bilstein MDS dampers taking the R version of the Nomad to yet more extreme levels of performance. Designed and tuned to ‘Tarmac Rally’ specifications the Nomad R gives ultimate performance in an on/off road car biased towards road and track use.
Said Henry Siebert-Saunders, Manager of Nomad development, “We’ve used knowledge gained from over 5 years of the Nomad, 15 years of supercharging Honda engines and the Atom 3.5R drive train to make this a truly staggering car. It’s incredibly quick but also very driveable and above all fun.”
As with all Ariel products the Nomad R has a Honda engine at its heart. Differing from the standard Nomad, which features a 2.4 litre Honda K24 engine, the Nomad R has a K20Z3 2.0 litre engine fitted with Ariel’s own Eaton Type, twin lobe supercharger system. Running at 11psi intake boost the engine produces 335bhp at 7600rpm and 330Nm of torque at 5500 rpm. A fabricated aluminium air to water charge cooler is fitted to optimise intake temperatures.
Power is up by 100bhp on the standard car and torque is up by 90Nm . The outstanding power delivery, reliability and durability of the Ariel/Honda supercharged installation has been proven over the last 15 years, starting with the Atom 2 and culminating in the Atom 3.5R. The Nomad R builds on this experience and takes it to a new level. As with all Ariel products usability, dependability, reliability and consistency is as important as outright power. “Our customers need reliability, whatever they are doing,” said Henry S-S, “be it hooning around a field, doing a track day or driving thousands of miles around Europe, so attention to detail is paramount.”
Drive is via a 6 speed, close ratio Sadev sequential race gearbox. Similar to those used in the Ariel Atom 3.5R and original Atom V8 but uprated to the latest ST82-17 model. The aluminium ST82-17 is the flagship of the Sadev range combining optimised architecture in a small package weighing only 38 kilos. The gearbox features integrated oil pump, straight cut gears, dog ring gear engagement and a 3 disc ramp and plate limited slip differential, fitted with externally adjustable preload. Sadev uprated drive shafts are fitted to cope with the additional power and torque. The gearbox is fitted with ‘Tarmac Rally’ ratios and 12/53 final drive, operated by an electronically controlled, pneumatic shifter. A single paddle behind the right side of the steering wheel is used for one finger gear shifts – pull for upshift, push for downshift.
Upshifts take 40milliseconds, downshifts 50miliseconds with auto blip on downshifts for smoother transition between gears. The system gives clutchless shifting on acceleration and deceleration right down to low speed with the clutch only used for start and stop. Full flat floor acceleration is therefore possible without lifting off the throttle pedal, removing the time taken for a normal manual gear change.
The Nomad R features the standard long travel geometry but now controlled by specifically developed Bilstein MDS 2 way adjustable monotube dampers. Individual adjustment is possible for compression and rebound and these are complemented by Eibach Springs again developed specifically for the car. Lightweight 18” multispoke alloy rims are fitted with Yokohama A052 tyres. 4 piston Alcon calipers and 2 piece ventilated discs are fitted front and rear with adjustable brake bias for off road use.
Revised ergonomics and the latest individual, lightweight Atom 4 seats feature in the Nomad R together with full harness seat belts. Bodywork is a mix of composite and rotationally moulded parts with high vulnerability areas designed to take abuse and Nomad R graphics complete the package. A range of options, as with all Ariel products, is available to individualise each car to customer requirements.
Performance of the Nomad R has been aimed at very high speed road and track use. The gear ratios fitted as standard give acceleration of 0-60mph in 2.9seconds and a top speed of 121mph. “Our aim was to give maximum acceleration and in gear performance, rather than outright top speed,” said Henry S-S, “feedback from our customers shows that top speed is becoming increasingly academic and even on many UK tracks is limited. We can alter gear ratios if required, but the Nomad R set up suits both the car and its intended use. It’s not only extraordinarily rapid but it will put a smile on your face which underlines our company motto – SERIOUS FUN.”
The Ariel Ace - Iron Horse
New Model Ariel Ace, called Iron Horse, will be launched at Motorcycle Live at the NEC Birmingham on 16th November Iron Horse instantly recognisable by its polished frame and ancillaries Iron Horse is built to commemorate 90 years since the ‘Black Ariels’ were produced and the people involved with them Features polished CNC machined aluminium frame and components, with Ariel ‘Girder Fork’ front suspension and Ohlins dampers together with carbon fibre fuel tank and bodywork Powered by 172bhp 1237cc V4 Honda engine with 6 speed gearbox and shaft drive Not only will they be eye-catching and rare, but each will represent exceptional value at £29,686 inc. VAT… Read More →
Built as a celebration of the ‘Black Ariels’, the motorcycles produced in the period from 1926 to 1930 when Ariel modernised and re-invented their bikes as ‘The Modern Motorcycle’, the latest model Ariel Ace has been named the ‘Iron Horse’.
Originally coined by Vic Mole, Ariel Sales Manager, the Iron Horse legend was given to Ariel motorcycles from the mid 1920’s onwards. Responsible for feats such as riding 10,000 miles without stopping, climbing Mount Snowdon and crossing the English Channel, all on an Ariel motorcycle, Vic Mole was influential in the design and modernisation of the Ariel brand.
With the appointment of the legendary engineer and designer Val Page in 1926, who designed new engines, brought new production techniques and modernised the factory, Ariel saw a staggering rate of development between 1926 and 1929 which revitalised the Ariel brand.
The new Ariel Ace Iron Horse commemorates the bikes and people from that period and also demonstrates the unique way that Ariel now build their vehicles and the capability to tailor them to individual customer requirements. ‘No two vehicles we build are the same,’ said Simon Saunders, Director of Ariel, ‘and it’s very important to us that every Ariel that goes out of the factory is exactly right for each customer. Building bikes and cars in this way is something that we excel at as a small company which just wouldn’t be possible in mass production. When you take delivery of an Ariel it is very much your Ariel, particular to you and not simply just another vehicle from a production line. We have been called the Savile Row of the automotive industry and an Ariel is fitted to you much like a hand made suit.’
Central to the bike, as with other Aces, is the CNC machined, hand welded aluminium frame. Taking some 70 hours to machine and made up of 7 individual pieces of machined, aircraft grade aluminium, it highlights the combination of modern technology and traditional craftsmanship which is core to Ariel philosophy. On the Iron Horse however this has been taken one stage further, and painstakingly mirror polished by hand. ‘It is a labour of love from start to finish,’ said Tom Siebert, Manager of the motorcycle side of Ariel, ’but motorcyclists understand and appreciate the level of care that goes into creating Ariel motorcycles.’
As with all Ariel vehicles each Ace is built by one technician from start to finish and only when he is happy will his name be put on the frame. Steve King, who built this Iron Horse said, ‘There’s no timescale to build a bike but it has to be perfect. Each bike I build is very much mine until the customer takes delivery of it, but seeing their pleasure on handover is a big part of why I love my job.’
Powered by a 1237cc 76 degree V4 Honda engine producing 173bhp, 129Nm of torque and featuring a Unicam system, coupled phase-shift crankshaft, slipper clutch and throttle by wire, the Iron Horse accelerates to 60mph in 3 seconds and has a top speed of 170mph
A carbon fibre fuel tank, sat between the main rails of the fuel tank and carbon bodywork are fitted to the Ace, being the 21st century ‘black’ to echo the black enamel of the 1920’s bikes. The carbon fibre is echoed in the hand trimmed single seat with a matching directional weave, running at the same angle to the tank. It is this scrupulous attention to detail that sets Ariel aside from other manufacturers.
The Iron Horse is fitted with the unique Ariel girder forks, also polished, and a specifically built Ohlins TTX damper providing individual compression and rebound adjustment together with spring preload. With a nod to the girder forks found on the 1920’s Black Ariels, the advanced design give less stiction and flex than telescopic forks giving better road feel and sensitivity. Eccentric bearings are used to tune the head angle from 21.8 to 28.4 degrees dependant on customer use. The Pro Link rear suspension is via another Ohlins damper/spring unit operating on the single sided aluminium swing arm shaft drive assembly, again with compression, rebound and preload adjustment.
The alloy wheels are mirror polished also and fitted with Dunlop tyres. ‘We could polish everything on the bike,’ said Tom Siebert, ’but where we start and stop is entirely up to the customer. This is just an example of what we can do.’ A chrome carrier is fitted behind the seat, which can be replaced by an additional dual seat, with polished aluminium handlebars and end weights of different heights to suit each customer.
Adjustable footrests, adjustable brake and gear lever, titanium heel guards and mounting brackets, full LED lighting throughout, LCD instrumentation, coupled brakes, 6 piston front callipers, ABS and traction control complete the features of the Ace Iron Horse. Although made in ultra-low volume the Ace is still very much the ‘Modern Motorcycle’.
The Iron Horse is £29,686.00 including VAT on the road and can be seen at Motorcycle Live, NEC Birmingham from 16 November 2019.
For further details please contact Tom Siebert
Ariel Motor Company
Crewkerne, Somerset TA18 7NR
Tel: 01460 78817 Fax:01460 72935
Five Star Ariel - it's basic and brilliant.
The Ariel Atom 4 is not strictly the forth iteration of this British-built lightweight special. The first Atom arrived just in time for theMillenium with 190bhp from a natrually aspirated 1.8-litre Rover engine. Launched in 2003, the Atom 2 that followed had as much as 300bhp courtesy of a new supercharged Honda engine, and that was a recipe Ariel stuck with for the Atom 3 of 2007… Read More →
But the next chapter in the Atom story dispensed with the pleasantries, at least outwardly: the winged Atom V8 of 2010 packed 500bhp from a 3.0-litre unit that started life as two Suzuki motorcycle engines. It was a mad, 25-off machine we described as being “brilliant to its core” despite the £150,000 asking price and it demonstrated that the 20 or so employees at Crewkerne could build a genuine world-beater.
Ariel returned to relative normality with the introduction of the Atom 3.5, which in 2013 reprised the 2.0-litre Honda unit in the Atom 3, only this time with up to 315bhp to go with the slimline new headlights and an even stiffer chassis. Naturally, it was subtly but noticeably better to drive than the Atom 3 and Ariel’s waiting list duly grew.
Which brings us back to this week’s road-test subject – in truth, the sixth Atom – for which only the pedals and fuel-filler cap are carried over from the Atom 3.5. By now, we’re expecting brilliance, but it’s the precise nature of that brilliance that should fascinate.
The Atom 4 is now in your hands…
Here is a review from one of our long time customers: "Firstly don't compare it with the 3 series Atom. Completely different is just about every aspect - I did 20k miles in 3 years in my 3 and what I can tell you is the 4 is nothing like it! The car is completely dominated by the engine, the whooshes and noises coming from your left ear are just so very different and absolutely brilliant. Go past a cyclist you don't like and take your foot off the throttle, makes them jump every time!… Read More →
The steering is just so very different. I can actually do a 3 point turn and the feedback is just what you want in every way.
The seating position is very different and much more suited to the car, the dash is brilliant, I can actually see the indicator lights. The lap timer is going to be fun as well…Traction and boost are well worth the money with the 350bhp animal sitting behind you. They inspire so much confidence in the car, you can just plant your foot down and let the car fly.The performance is just so very different to the 3, there is no way a 3.5 would ever keep up, the torque is just adictive with the way it shifts the car. The extra weight makes the car feel really planted much more than the 3 ever did.
All I can say is that Ariel have made a totally brilliant car, yet completely different to anything else they have made. Dont think of it as an upgrade rather a completely different car.”
Atom 4 Production Begins
Released to rave reviews in July 2018 and having undergone an intensive period of testing on road and track, the all-new Ariel Atom 4 is now in production at the Ariel factory near Crewkerne in Somerset. Around 100 cars per year will be built alongside the Ariel Nomad and Ace motorcycle, each car being built by a single technician to order for each individual customer. First customer deliveries will be in Summer 2019… Read More →
Orders placed before the launch of the Atom 4 as well as demonstrators for European dealers will be built during the remainder of 2019, with post-launch order deliveries starting in Q1 2020.
There will be opportunities to see the Atom 4 publicly during 2019, with the car featuring as part of the Ariel presence at Goodwood Festival of Speed (July 4 -7th 2019), and at Motorcycle Live (17 – 25th November 2019). For more information on Atom 4 please call us on 01460 78817 or contact us via the form on the website.
Winner - Lightweight of the Year 2018
Ariel are delighted to be chose as Winners in the Lightweight Category in this year’s BBC TopGear Magazine Awards. In the company of the Lamborghini Aventador SVJ, Ferrari 488 Pista , McLaren Senna and Aston Martin DBS, Ariel are proud to win this prestigious award and represent the very top of their industry.… Read More →
limited to a run of just 10 hand-built examples
Ariel are pleased to announce the Ace of Diamonds, a special limited edition of the Ariel Ace motorcycle. Distinguished by the unique, numbered paint scheme the Ace of Diamonds will be a highly exclusive motorcycle limited to a run of just 10 hand-built examples. First sight of the bike in the flesh is at the Motorcycle Live Show in Birmingham UK, which begins on November 17th.… Read More →
At the centre of the Ace of Diamonds, as with every Ariel Ace, is an anodised, CNC machined and hand-welded aluminium frame. Visually the same as other Aces, the Ace of Diamonds frame has had further development work and features a steering head angle of 23.5 degrees, which can be altered in build to suit customer requirements. A composite tank and seat back carry the unique, numbered paint scheme, the base colour of which is available to customer choice. Composite belly pan, radiator shrouds and carbon fibre mudguards front and rear complete the bodywork. A low single seat, giving good centre of gravity and perfect fit for all sizes of rider can be added to with the optional pillion seat, complete with fold down footrests. A limited edition Ace of Diamonds plaque shows the number of the edition, mirroring the builder’s plaque on the other side of the steering head.
As with the Ariel Atom 4 and Ariel Nomad cars power comes from Honda with the Ace of Diamonds featuring a 1237cc V4 Unicam engine developing 173bhp, 6 speed gearbox and shaft drive. Complete with switchable traction control, the Ace of Diamonds sprints from 0-60 mph 2.9 seconds and continues on to a top speed of 165mph. Front suspension is provided by Showa 43mm adjustable cartridge type telescopic forks with machined clip-on handlebars, while rear is a rear is a Pro-Link single sided swing arm and Showa adjustable damper. Braking is via front twin 320mm floating discs with six-piston Nissin radial calipers, with a rear single 276mm floating disc with Nissin two-piston sliding caliper. The braking system features linked brakes with ABS. Tyres are Dunlop Roadsmart 120/70ZR17 front and 190/55ZR17 rear on lightweight 17” x 3.5” and 17” x 16” alloy wheels respectively. Instrumentation is by a digital LCD display with datalogging capability and the Ace of Diamonds has full LED lighting throughout. Cycle components are made from machined billet aluminium and formed titanium. As with all Ariels the Ace of Diamonds will be built to order and can be further individualised with options to suit each rider.Like all Ariels the Ace is known for its handling and performance but also has high volume production bike levels of reliability and ease of use.
Production of the Ariel Ace of Diamonds will begin in 2018 with first customer bikes delivered in March 2019.
Ariel Motor Company announces the launch of the latest evolution of the Ariel Atom, now in its fourth generation, the all-new Atom 4.
Designed by the in-house Ariel team, the Atom 4 continues the now iconic design, but is an entirely new car from the ground-up. Building on the learning from previous generations, customer feedback, Ariel assembly technicians and significant R&D by Ariel in recent years, the Atom 4 preserves the essential Ariel qualities but progresses the design and engineering further into the most powerful and able Atom yet… Read More →
Said Simon Saunders, Director of Ariel: “The Atom 4 is the biggest change to the car since we originally released it in 1999. It really is an all-new car; in fact there are only three parts carried over from the last Atom – the clutch/brake pedals and the fuel cap.”
Atom 4 will continue to be made in low volume by Ariel at its factory near Crewkerne, Somerset in quantities of around 100 cars per year alongside the Ariel Nomad and Ariel Ace motorbike.Each car will be built, as they are now, by one technician and to order for each individual customer. Having earned its reputation as the ‘Savile Row of the Automotive World’ Ariel has a tailor-made approach to building vehicles that isn’t possible at high volume and reflects the opportunities achievable only in low volume production. Atom 4 will also be made, under licence, by Ariel North America based in South Boston, Virginia serving North and South American markets. The cars will have identical specifications, combining the best high and low volume engineering, materials and production values together with an option list and bespoke build system that gives each customer exactly the car they need. From fun sports car to track weapon, the Atom 4 will deliver.
The car will also be the first Ariel vehicle to undergo full European Small Series Type Approval (ESSTA) and ADR (Australian Design Rules) testing, to enable Atom 4 to be sold throughout Europe and Australasia with a Certificate of Conformity from 2019. Said Tom Siebert, Director of Ariel Motor Company: ‘Though we have had a small European presence over the years, there is an enormous demand for our vehicles in this market and elsewhere in the world. British-built, low volume vehicles appeal on many different levels and Type Approval is key to our future commitment to service those markets effectively. As well as our existing network of dealers, we will appoint new key agents in various countries, to make sure that as many potential customers have access to Atom 4 as possible’.
Our Service and pre-owned vehicle Showroom has moved!
But it hasn't moved far - we are still in the same place. However due to the increasing demands of servicing and pre-owned vehicle sales our Service Team is now operating out of a self-contained unit. We also have two new staff training at the moment so when it comes to getting your car serviced, upgraded or just checked over before the first track-day of the year we can find a time that works for you… Read More →
To book in your Atom, Nomad or Ace for Service, refurbishment or upgrade please call us on:
Merry Christmas and a Happy New Year!
cutting edge high performance low-carbon technology
The Simms Medal, awarded by the Royal Automobile Club and named after its founder Frederick Simms, recognises a genuine contribution to automotive innovation by individuals and companies. The Simms Medal is awarded only in the years when an example of sufficiently innovative automotive design and/or manufacture has taken place, rather than being an annual award… Read More →
The Simms Medal, awarded by the Royal Automobile Club and named after its founder Frederick Simms, recognises a genuine contribution to automotive innovation by individuals and companies. The Simms Medal is awarded only in the years when an example of sufficiently innovative automotive design and/or manufacture has taken place, rather than being an annual award.
John Wood MBE, Head of the Royal Automobile Club Technical Committee, said: ‘The HIPERCAR is an outstanding example of next-generation technology and lightning-fast development. If it had been the product of a major international vehicle manufacturer, it would be remarkable enough, but it is the result of three SMEs who have worked together on an immense technical challenge. ‘In bringing to market cutting edge high performance low-carbon technology, the HIPERCAR Consortium is helping to reduce emissions, safeguarding or creating jobs and developing UK automotive capability. As such, we had no hesitation in awarding the group the Simms Medal for 2017.
Official Unveiling of Ariel HIPERCAR at LCV 2017
The Ariel HIPERCAR was officially unveiled on Day 1 of the Low Carbon Vehicle show at Millbrook in Bedfordshire.… Read More →
The Ariel HIPERCAR was officially unveiled on Day 1 of the Low Carbon Vehicle show at Millbrook in Bedfordshire. As the main exhibit on the government stand HIPERCAR demonstrates stage 1 of the HIPERCAR project as the platform for the a new Ariel car as well as the launchpad for the technology it contains. The turbine range extender, cooled battery pack, lightweight high power motors and inverters plus the battery and electronics control systems, that will power the vehicle to record breaking performance, have all been invented and produced in the UK. The second phase of the project begins now to bring the car to production in 2020.
Ariel Motor Company release details of their all new, ultra-high performance, range extended, electric sports car project – HIPERCAR
Standing for High Performance Carbon Reduction, the project is destined for full release in 2019 and Ariel production in 2020 alongside the Atom, Nomad and Ace. As with other Ariel vehicles the focus of HIPERCAR is on extreme performance, agility and usability, now coupled with zero and ultra-low emissions. To be available in four wheel drive and two wheel drive variants HIPERCAR will offer staggering performance utilising cutting edge, UK developed technology and will be built in Somerset, England by Ariel… Read More →
An all new Ariel
880kW ∙ 1180 bhp
1800 Nm ∙ 1330 ft lb
9,900 Nm – 7301 ft lb at the wheels
0 – 60 mph – 100kph 2.4 secs
0 – 100 mph – 161kph 3.8 secs
0 – 150 mph – 241kph 7.8 secs
Top speed – 160 mph – 257 kph
Ariel Motor Company release details of their all new, ultra-high performance, range extended, electric sports car project – HIPERCAR.
Standing for High Performance Carbon Reduction, the project is destined for full release in 2019 and Ariel production in 2020 alongside the Atom, Nomad and Ace. As with other Ariel vehicles the focus of HIPERCAR is on extreme performance, agility and usability, now coupled with zero and ultra-low emissions. To be available in four wheel drive and two wheel drive variants HIPERCAR will offer staggering performance utilising cutting edge, UK developed technology and will be built in Somerset, England by Ariel.
Phase 1 of the project, undertaken by Ariel with partners Equipmake and Delta Motorsport, will demonstrate both 2 wheel drive and 4 wheel drive prototypes and will be shown at the Low Carbon Vehicle (LCV) Show at Millbrook on 6 and 7 September 2017.
HIPERCAR, with a model name yet to be decided, is not just an Ariel production car, destined to be one of the highest performance and sought after vehicles in the world, but also a launchpad of UK developed technology into other niche, medium volume and ultimately high volume production.
The car is a Series Hybrid EV (Electric Vehicle) featuring a 750 Volt, 42 kWh or 56kWh, lithium-ion, cooled and heated battery pack which is charged, when required, by a 35kW micro-turbine range extender, negating any range anxiety issues and making the vehicle independent of any charging infrastructure.
HIPERCAR will be available as a 4 wheel drive or 2 wheel rear drive, full bodied car, the final exterior design of which is to be released at a later date. Based around an aluminium folded and bonded lightweight chassis with full rollover protection, the structure features aluminium front and rear subframes carrying aluminium wishbones and outboard adjustable suspension. Forged or carbon composite wheels carry 265/35/20 front and 325/30/21 rear tyres.
Powered wheels are driven by inboard motors via integral, single speed step-down gearboxes direct to driven wheels, with each individual motor developing 220kW (295bhp) and 450Nm (332 ft lb) of torque.
In 4 wheel drive total power is therefore 880 kW (1,180bhp) and in 2 wheel drive form
Total torque is 1,800 Nm (1327 ft lb) at motor and 9,900 Nm (7301 ft lb) at the wheels in the 4 wheel drive HIPERCAR and 900Nm (664 ft lb) at motor and 4,950 Nm (3651 ft lb) at the wheels in the 2 wheel drive car.
The vehicle’s electrical architecture consists of high and low voltage systems linked by multiple CAN networks enabling the Powertrain Controller, Vehicle Dynamic Control Interface and Battery Controller to communicate and interact with 12V and safety systems.
Pricing will not be finalised until later in the project. Simon Saunders said, “Like other Ariels we want HIPERCAR to represent excellent value for money for the remarkable performance on offer. It will be an expensive car because of the technology involved but when compared to £1m+ supercars, which it will outperform, it’s going to represent excellent value for money. This is the first true electric supercar that will cross continents, drive to town and lap a race track”.
Ariel HIPERCAR – a milestone in automotive history.
For further information, press release and specification please contact us at Ariel Motor Company.
Improve productivity and speed up production times of new models.
After concentrating solely on the Atom for 15 years, the addition of the Ace and Nomad models to Ariel’s range from 2015 onwards has pushed our current stores infrastructure to the limit. With a waiting time of nearly 18 months for new cars it was decided late in 2016 that we should reorganise the stores at Ariel Works to improve productivity and speed up production times of new models… Read More →
During the first quarter of 2017, a full-size mezzanine floor has been erected in the New Build Workshop which enables us to have a new parts office, a customer counter and a dedicated bodywork store, as well as separating current build parts from the catalogue of parts for older models.
We stock all service and upgrade parts for Atoms, Nomads and Aces – Matt and Charlie will be happy to hear from you either by e-mail at [email protected] or by telephone + 44 1460 78817.
Merry Christmas and a Happy New Year from all of us here at Ariel!
Ariel Ace R to Launch at Motorcycle Live 2016
Ariel announce the latest version of the Ace – the Ariel Ace R. Recognisable by the carbon bodywork, black pearl frame and gold anodising the ACE R is a Limited Edition of which only 10 units will be made and sold worldwide… Read More →
After launching the Ace in 2014 to considerable excitement and acclaim, Ariel have produced over 50 Ace motorcycles and gathered a wealth of experience with the bike. Further development of the Ace by Ariel and their partners has shown that the chassis will accommodate a considerable increase in power while remaining an easy to ride and flexible road bike. The Ace R brings this accumulated knowledge together in a very special and unique motorcycle.
Ariel have worked with Mark ‘Brains’ Woodage of MJW Specialists to develop the V4 engine to produce 201BHP and 143 nm of torque, delivering outstanding performance throughout the rev range. Mark Woodage currently works in MotoGP as the Technical Director for the Honda SIC Moto3 Racing Team and has built motorcycles for Domestic and World Championships since 1990, gaining three British Championships, six Isle of Man TT wins and numerous International race wins as well as finishing runner up in the World Supersport Championship twice.
“Every Ace is unique to its owner, but we wanted to make a truly special bike that built on knowledge gained from other Ariel Limited Editions such as the Atom V8 and Mugen”, said Tom Siebert. ‘After 17 years slowly building Ariel to where it is today we understand low volume vehicles, as well as the customers that buy them, and we know that the extra performance plus our usual scrupulous attention to detail on this special motorcycle will be very appealing”.
The Ace R will be produced in Somerset at the Ariel factory with the first customer bikes available in Spring 2017. Prices start at £49,995 + VAT.
Motorcycle Live runs from 19th to 27th November 2016 at the NEC Birmingham.
The Nomad has made the cut for the TopGear Calendar 2017!
Ariel announce the Ace R, a tuned version of the Ariel Ace motorbike, to be released at the NEC Motorcycle Live Show in November.
The Ace R will feature a tuned V4 1200 Honda engine offering a substantial increase in power over the standard Ace and will be made as a Limited Edition of just 10 bikes. Following on from other Ariel Limited Editions, such as the Atom V8 and Atom Mugen cars, the Ace R will have a unique colour scheme and specification giving more performance and power over the standard bike… Read More →
Downforce when stationary – The Vacuum Cleaner
Downforce when stationary – The Vacuum Cleaner Shown on Wednesday 14 September during LCV 2016 (Low Carbon Vehicle Show) at Millbrook Proving Ground is the AERO-P Atom. Standing for Aerodynamic Efficiency Requirements & Optimisation Project the vehicle is part of an ongoing collaboration between Ariel Motor Company, TotalSim and Delta Motor Sport, investigating aerodynamics on current production and future technology vehicles.… Read More →
The aims of AERO-P were to minimise aerodynamic drag with innovative aero concepts, in order to reduce comparative CO2 emissions, while at the same time improving vehicle stability and safety. Using both passive and active aerodynamic solutions the project also looks at cooling and airflow management requirements on electric and hybrid vehicles, as well as conventional ICE cars, in order to maximise vehicle efficiency and performance. Although much of the project is still in development and remains confidential, an interesting demonstrable output already is the Atom test car giving downforce at any speed, including standstill.
Said Simon Saunders, Director of Ariel, “Although it’s a large and complex project, covering a lot of areas, performance is core to us. We’re moving towards the point where traction and therefore acceleration, particularly from standstill, are limited by mechanical grip so were trying to come up with ways of overcoming this. One of our targets was to minimise or remove the need for aerofoils and have ‘downforce when stationary’. Inspiration came from banned racing cars of the past, so there’s a big nod from us to Jim Hall’s 1970 Chaparral 2J Sucker Car and the Gordon Murray Brabham BT46B Fan Car of 1978. The Atom test car has been already been nicknamed The Vacuum Cleaner and hopefully it follows in the tradition of these two great cars.”
Conventional aerofoils and aerodynamic devices give downforce at speed – the higher the speed, the higher the downforce. However the negative aspect of this is that downforce is not required for most of the time, particularly for road based cars during normal driving, and is not available at slow speed or when stationary. The ensuing drag of fixed aerofoils also not only reduces a vehicle’s top speed but has a marked negative effect on its fuel consumption as well as emissions. On the Atom drag can be increased by as much as 15% by adding conventional aerofoils with the resultant effect on fuel use and tailpipe emissions.
On the AERO-P Atom there are no aerofoils so drag is not increased, adding to the efficiency of the car as well as top speed. The downforce generated by the system not only improves cornering ability but also braking for track use and in emergencies, increasing performance while improving stability and safety.
Powered by two small, lightweight, high speed fans the Atom test car has an additional moulding and rubber skirts added to the bottom of the tub as well as ducting and a standalone battery pack. The ability to spin up the fans very quickly allows the system to be turned on and off when required, whether under acceleration, cornering or braking, either manually or automatically. Fans are therefore only running when there is a need and for brief amounts of time, for instance from start, when cornering or under braking. When not required at cruise and high speed conditions the system remains in stand-by, improving vehicle range and reducing CO2 emissions.
The Atom AERO-P demonstrator is just an initial mule test bed and doesn’t represent the production possibilities of the system which will be the result of further testing and development. The scope of the project also takes in wider passive aerodynamic design and the particular requirements of new technology power trains, not yet released and still under development.
“When the system is turned on the car visibly squats on the ground so you can see it working, which is pretty exciting,” said Simon Saunders, “We’re already making about three times the downforce as aerofoils, but this really is just the first step and a very early stage in what is a large and complex project to bring to a production reality, so we have a lot more work to do.”
The aerodynamic development was carried out utilising CFD (Computational Fluid Dynamics) by TotalSim, based in Brackley. From their original roots in Formula 1 TotalSim are now world leaders in aerodynamics and fluid flow problem solving working on all types of motorsport and volume production vehicles. Said Rob Lewis, Director of TotalSim, “CFD allows us to rapidly and cost effectively test different aerodynamic configurations, reducing the need for physical testing. The ability to create significant downforce at zero speed is very exciting.”
Simulated performance times and bench testing of AERO-P prototypes at full size were carried out by Delta Motorsport, based at Silverstone. With a background in technology transfer from motorsport, Delta’s multi discipline skills have seen them rise to the forefront of UK engineering consultancy and advanced technology projects. Nick Carpenter, Engineering Director of Delta Motorsport said, “We love working with creative, lateral-thinking businesses such as Ariel and TotalSim, coming up with – and then implementing – novel solutions to tricky problems. As with many of the projects we’re working on today, we see the trickle down from high-performance vehicles to conventional passenger cars over time, so it’s great to be ahead of the curve with these new technologies.”
The project was supported by Innovate UK via the Niche Vehicle Network and their annual R&D Competition. The AERO-P Atom will be on the Niche Vehicle Network stand on 14 & 15 September at Millbrook Proving Ground, Bedfordshire.
For further details please contact Simon Saunders
Ariel Motor Company
Crewkerne, Somerset TA18 7NR
Tel: 01460 78817 Fax:01460 72935
email: [email protected]
The Atom 3.5R takes the win with the overall fastest time of the weekend 60.98s
Have a look here on our YouTube Channel! https://www.youtube.com/watch?v=nUC9E0ZyfmQ… Read More →
A rainy Goodwood Festival of Speed gave a couple of damp days on the show stand but saw the Atom 3.5R once again record the fastest time in its class on the hillclimb.
Ariel Nomad wins Autocar’s Five Star Award
Only half a dozen cars have been awarded a coveted maximum five star rating by Autocar’s road test team and Autocar have honoured them with a special award.… Read More →
Sitting alongside the Porsche 911 GT3 RS, Ferrari 488 GTB and Mclaren 570S, the Ariel Nomad has received the prestigious Five star Award. In Autocar’s words, “The day the Nomad turned up with a hydraulic handbrake, WRC spec suspension and the look of an extra from Mad Max, we knew someone had finally put ‘fun’ front and centre.”
Simon Saunders wins the prestigious 2016 Sturmey Award.
Awarding the trophy at the 2016 Autocar Awards Steve Cropley said, ‘The winner of this year’s Sturmey Award is someone whose achievements display just the same independence of thought as Henry Sturmer, the same acute perception of what people really want and the same determination to complete the things he started… Read More →
Top Gear Returns for 2016 - and the Nomad gets put through its paces... Tune in at the usual time to see it in action!
Ariel will be exhibiting at Autosport International 2016 at the NEC Birmingham. January.
Autosport International is Europe’s largest pre-season motorsport event and celebrates its 26th anniversary this year. On display will be the Nomad, Atom 3.5R and Ace motorcycles – our team will be on our stand 2870 in hall 20 to talk you though our products and answer any questions you may have.… Read More →
Autosport International opens on Thursday 14th January and runs until Sunday 17th
You can see more information and buy tickets at
Ariel at Motorcycle Live 2015
Ariel Motor Company will be exhibiting at Motorcycle Live 2015 at the Birmingham NEC. The show is one of the largest in Europe, with four halls packed with new bikes, all the latest kit and live entertainment all day, every day… Read More →
Ariel Motor Company will be exhibiting at Motorcycle Live 2015 at the Birmingham NEC. The show is one of the largest in Europe, with four halls packed with new bikes, all the latest kit and live entertainment all day, every day.
In its second year as an exhibitor and to celebrate Ace production being in full swing, Ariel are taking various Aces ranging from a ‘Sport’ with full carbon bodywork, a DCT ‘Cruiser’ with girder forks and the bike pictured here, a show special which represents a standard bike. The price of this bike is £19,997 + VAT (£23,997) and demonstrates either end of what can be done with an Ace – from a stripped back minimal bike onwards. Also in attendance on the Ariel stand will be an Atom and Nomad!
Motorcycle Live opens on Saturday 28th November and runs until Sunday 6th December. You can get more information and tickets at www.motorcyclelive.co.uk
Ariel launch the all new Ace Motorcycle
Ariel Motor Company announce the launch of the latest addition to the Ariel family - the Ariel Ace motorcycle. The Ace represents the first new motorcycle from Ariel for over 50 years and builds on a history that began in 1870 making revolutionary bicycles and patenting the spoked wheel. More recently known for the iconic Atom, Ariel were famous throughout the last century for innovative motorcycles such as the 4 cylinder Ariel Square 4 and the 2 stroke, pressed steel frame Ariel Arrow… Read More →
Ariel Motor Company announce the launch of the latest addition to the Ariel family – the Ariel Ace motorcycle. The Ace represents the first new motorcycle from Ariel for over 50 years and builds on a history that began in 1870 making revolutionary bicycles and patenting the spoked wheel. More recently known for the iconic Atom, Ariel were famous throughout the last century for innovative motorcycles such as the 4 cylinder Ariel Square 4 and the 2 stroke, pressed steel frame Ariel Arrow. The new Ace reinforces Ariel’s tradition, both old and new, of all that’s best in British innovation, performance, quality and craftsmanship.
The new bike will be made in low volume by Ariel at their factory near Crewkerne, Somerset in quantities of between 100 – 150 motorcycles per annum alongside the Atom sports car. Orders are now being taking for the Ace with production beginning at the start of 2015.
The Ace builds on the long standing relationship between Ariel and Honda, that began with the Ariel Atom. The new motorcycle features a Honda 1237cc V4 engine and drive system combining the best high and low volume engineering, materials and production values together with a bespoke build system that has never been seen before on a production motorcycle.
The unique way that Ariel builds vehicles allows each motorcycle to be tailored and fitted to individual customer choice to give them exactly the bike they want and to personalise it to their own use and taste. From low riding cruiser, through street and naked machines, to super sport bikes the Ace will be built to owners’ specific requirements and desires. Adjustable footrests, brake and gear lever plus different seat heights and handlebar configurations allow the Ace to be personally fitted for each rider, whatever their size, to give the perfect riding position. Having been referred to as the ‘Savile Row of the Automotive World’ Ariel have a tailor made approach to building vehicles that isn’t possible at high volume and reflects the qualities achievable only in low volume production.
This unique approach builds on motorcyclists’ great interest in individualising their machines and making them unique. With the Ace a great number of options will be available on ordering the bike to allow each one to be built giving a unique, but carefully designed and coherent outcome. Variants of front and rear suspension, low and high seats with pillion options, different sizes of tank, handlebars, wheels, exhausts, bodywork and more, as well as colours, finishes and materials, will form an extensive option list to ensure that each Ace motorcycle is completely unique to its owner.
Said Simon Saunders, Director of Ariel, “Motorcyclists have a real passion for their machines. They like them to be individual and they want them to be their bike, not just another bike identical to hundreds or thousands of others. The usual route is to buy a standard bike and then add various aftermarket components to change the bike into what they want. However with the Ace the uniqueness is built in as the bike is produced and each one will be as individual as its owner.”
“The first photos show just two different possibilities of specification for the bike, but the combinations are nearly endless and we plan to continue to add further options in the future. Once we understand what a customer wants, whatever it is, we can build the bike they need.”
Ariel’s objective has been to bring the very highest standards of design and engineering with the craftsmanship and particular skills that are available in low volume production, to produce one of the best and most interesting motorcycles in the world. The Ace is the result of this and puts the Ariel name back on two wheels as well as four.
Somerset Police commision Atom Road Safety Car
Our business is about going fast, very fast, but there is a time and a place.
An Ariel Atom, one of the fastest production cars in the world, has been drafted in to support the Avon and Somerset Constabulary and Tri Force Specialist Operations Collaboration's 'SAFER RIDER' campaign launched this week...… Read More →
An Ariel Atom, one of the fastest production cars in the world, has been drafted in to support the Avon and Somerset Constabulary and Tri Force Specialist Operations Collaboration’s ‘SAFER RIDER’ campaign launched this week.
The ‘SAFER RIDER’ campaign, backed by Somerset Road Safety, is aimed at increasing awareness by and for motorcyclists, whose numbers grow considerably during the summer months, and to reduce the number of accidents involving motorcycles.
Motorcyclists represent nearly 20% of the deaths on UK roads.The largest proportion of these is men between 35 and 55 riding bikes over 125cc who account for two thirds of all motorcycle crashes.
Within the Avon and Somerset Constabulary area by June this year seven motorcyclists have lost their lives on the roads, an increase of nearly 30% on this time in 2013.
Andy Parsons, a Roads Policing Sergeant with the Tri Force Specialist Operations Collaboration, who is heading the SAFER RIDER campaign, said: “Motorcyclists make up just 1% of total road traffic but account for nearly 20% of all road user deaths. They are roughly 35 times more likely to be killed in a road traffic collision than someone in a car and we really want to see these numbers reduced.
“Modern motorcycles are capable of extraordinary performance, with supercar levels of acceleration, braking and cornering. Unfortunately with this level of performance comes an increased risk of death or serious injury as a result of inexperience, lack of training and rider error.
The Ariel Atom, which is manufactured in Somerset has been called the closest thing to a motorbike with four wheels. Holder of various performance records, the Atom has also beaten superbikes in races around a track and can outperform nearly every road vehicle. The car used by Avon and Somerset Constabulary is based on the latest Atom 3.5R fitted with a supercharged 350bhp Honda engine, sequential gearbox and has a 0-60mph time of 2.5 seconds. Fitted with unique Avon and Somerset livery, the latest aerodynamic Hella pursuit lights and emergency equipment, the Atom PL1 is intended to be a highly-impactive engagement vehicle that will send a cautionary message to motorcyclists. The car has been produced at no cost to the tax payer.
Simon Saunders, Director of Ariel said; “Our business is about going fast, very fast, but there is a time and a place. The Atom is designed to be driven to a race track, where you can drive to your limits in safety and in a professional environment designed for the purpose. The road really isn’t the place to explore your or your vehicle’s limits”.
‘We’re just about to launch an all new Ariel motorcycle and we want our bikes and customers to be as safe as they possibly can be as well, so this message is important to us. There’s always one certain loser in a motorcycle collision and that’s the motorcyclist.”
Sergeant Andy Parsons said: “I am really excited that Ariel has joined with us to bring Project SAFER RIDER to fruition, and I hope that the use of the Ariel PL1 with have a positive impact to promote Road Safety in line with our PCC’s Priorities, and help us to reduce road death and serious injury within the motorcycling community”.
“To be safe, rider and machine need to work in harmony. “When this happens it feels immediately right. When it doesn’t, things go wrong. Too many injuries and deaths are the result of rider error. We know that a trained rider is a safer rider”.
Ariel announce the latest version of the Atom - the Ariel Atom 3.5R
The Atom 3.5R is powered by an Ariel tuned Honda Civic Type-R 2.0 Litre iVTEC 4 cylinder engine and features a sequential gearbox, paddle change system, uprated suspension and new bodywork. Using their 10 years of experience of supercharging the Honda K20 engine, Ariel have developed a charge cooler system which allows supercharger boost to be taken from 7.5psi to 11psi… Read More →
In 3.5R form the engine now produces 350BHP and over 330Nm of torque, giving this new Atom immense power throughout the rev range still coupled with the legendary Ariel reliability.
Drive is via a new Sadev 6 speed sequential race gearbox with adjustable limited slip differential and different gearsets available to suit individual customer choice. Gearchange is via a pneumatic paddle shift system, first used on the Atom V8, making upshifts in less than 40 milliseconds and downshifts in less than 50 milliseconds with the capability of 5 downshifts in less than a second. The ability to carry out flat upshifts without releasing the throttle coupled with a huge amount of power and torque gives the Atom 3.5R truly remarkable acceleration and performance with complete driver control.
Optional twin side pods house the charge cooler on one side of the car and an Ariel developed remote oil cooler system on the other, maintaining inlet and engine temperatures even under hard track use.
Suspension is via the standard Atom pushrod system but now uprated for the 3.5R with Ohlins TTX36 dampers, designed and valved specifically for the Atom with a choice of optimised Ohlins springs for road, track or race use.
The 3.5R takes the already phenomenal, record breaking Atom performance figures yet one stage further with 0-60mph times approaching 2.5 seconds and 0-100mph in 6 seconds.
Building on the bespoke, British ‘Tailor Made’ approach and low volume methods that Ariel have become known for the Atom 3.5R is available as a series of options, allowing customers to specify the car for their exact needs and requirements right down to the gearing. The engine, gearbox and suspension options particular to the Atom 3.5R are supported by the usual Atom choices of different bodywork, wheels, tyres, brakes plus numerous road, track and racing components.
The Atom 3.5R is the first of some exciting developments from Ariel due to be released though 2014, building on the growing reputation that the company has for putting the passion back into driving and producing cars that are fun to drive as well as fast both on and off the track.