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08/09/2017

Hipercar

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Official Unveiling of Ariel HIPERCAR at LCV 2017

  The Ariel HIPERCAR was officially unveiled on Day 1 of the Low Carbon Vehicle show at Millbrook in Bedfordshire.  ... Read More →

The Ariel HIPERCAR was officially unveiled on Day 1 of the Low Carbon Vehicle show at Millbrook in Bedfordshire.  As the main exhibit on the government stand HIPERCAR demonstrates stage 1 of the HIPERCAR project as the platform for the a new Ariel car as well as the launchpad for the technology it contains.  The turbine range extender, cooled battery pack, lightweight high power motors and inverters plus the battery and electronics control systems, that will power the vehicle to record breaking performance, have all been invented and produced in the UK. The second phase of the project begins now to bring the car to production in 2020.

 

23/08/2017

Hipercar

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Ariel Motor Company release details of their all new, ultra-high performance, range extended, electric sports car project - HIPERCAR.

Standing for High Performance Carbon Reduction, the project is destined for full release in 2019 and Ariel production in 2020 alongside the Atom, Nomad and Ace.  As with other Ariel vehicles the focus of HIPERCAR is on extreme performance, agility and usability, now coupled with zero and ultra-low emissions.  To be available in four wheel drive and two wheel drive variants HIPERCAR will offer staggering performance utilising cutting edge, UK developed technology and will be built in Somerset, England by Ariel. ... Read More →

HIPERCAR 

An all new Ariel  

750V

880kW ∙ 1180 bhp    

1800 Nm ∙ 1330 ft lb

9,900 Nm - 7301 ft lb at the wheels

 

0 – 60   mph  -  100kph       2.4 secs

0 – 100 mph -  161kph       3.8 secs

0 – 150 mph -   241kph      7.8 secs

   Top speed - 160 mph - 257 kph

 

Ariel Motor Company release details of their all new, ultra-high performance, range extended, electric sports car project - HIPERCAR. 

Standing for High Performance Carbon Reduction, the project is destined for full release in 2019 and Ariel production in 2020 alongside the Atom, Nomad and Ace.  As with other Ariel vehicles the focus of HIPERCAR is on extreme performance, agility and usability, now coupled with zero and ultra-low emissions.  To be available in four wheel drive and two wheel drive variants HIPERCAR will offer staggering performance utilising cutting edge, UK developed technology and will be built in Somerset, England by Ariel. 

Phase 1 of the project, undertaken by Ariel with partners Equipmake and Delta Motorsport, will demonstrate both 2 wheel drive and 4 wheel drive prototypes and will be shown at the Low Carbon Vehicle (LCV) Show at Millbrook on 6 and 7 September 2017. 

HIPERCAR, with a model name yet to be decided, is not just an Ariel production car, destined to be one of the highest performance and sought after vehicles in the world, but also a launchpad of UK developed technology into other niche, medium volume and ultimately high volume production.  

The car is a Series Hybrid EV (Electric Vehicle) featuring a 750 Volt, 42 kWh or 56kWh, lithium-ion, cooled and heated battery pack which is charged, when required, by a 35kW micro-turbine range extender, negating any range anxiety issues and making the vehicle independent of any charging infrastructure.  

HIPERCAR will be available as a 4 wheel drive or 2 wheel rear drive, full bodied car, the final exterior design of which is to be released at a later date.  Based around an aluminium folded and bonded lightweight chassis with full rollover protection, the structure features aluminium front and rear subframes carrying aluminium wishbones and outboard adjustable suspension.  Forged or carbon composite wheels carry 265/35/20 front and 325/30/21 rear tyres.     

Powered wheels are driven by inboard motors via integral, single speed step-down gearboxes direct to driven wheels, with each individual motor developing 220kW (295bhp) and 450Nm (332 ft lb) of torque. 

In 4 wheel drive total power is therefore 880 kW (1,180bhp) and in 2 wheel drive form   

440kW (590bhp).  

Total torque is 1,800 Nm (1327 ft lb) at motor and 9,900 Nm (7301 ft lb) at the wheels in the 4 wheel drive HIPERCAR and 900Nm (664 ft lb) at motor and 4,950 Nm (3651 ft lb) at the wheels in the 2 wheel drive car.  

The vehicle’s electrical architecture consists of high and low voltage systems linked by multiple CAN networks enabling the Powertrain Controller, Vehicle Dynamic Control Interface and Battery Controller to communicate and interact with 12V and safety systems. 

Pricing will not be finalised until later in the project.  Simon Saunders said, “Like other Ariels we want HIPERCAR to represent excellent value for money for the remarkable performance on offer.  It will be an expensive car because of the technology involved but when compared to £1m+ supercars, which it will outperform, it’s going to represent excellent value for money.  This is the first true electric supercar that will cross continents, drive to town and lap a race track”. 

 

            Ariel HIPERCAR - a milestone in automotive history.

 

For further information, press release and specification please contact us at Ariel Motor Company.

 

01/06/2017

Ariel Stores Reorganisation Program

Mezzanine Complete

Improve productivity and speed up production times of new models.

After concentrating solely on the Atom for 15 years, the addition of the Ace and Nomad models to Ariel’s range from 2015 onwards has pushed our current stores infrastructure to the limit.  With a waiting time of nearly 18 months for new cars it was decided late in 2016 that we should reorganise the stores at Ariel Works to improve productivity and speed up production times of new models.... Read More →

After concentrating solely on the Atom for 15 years, the addition of the Ace and Nomad models to Ariel’s range from 2015 onwards has pushed our current stores infrastructure to the limit.  With a waiting time of nearly 18 months for new cars it was decided late in 2016 that we should reorganise the stores at Ariel Works to improve productivity and speed up production times of new models.

During the first quarter of 2017, a full-size mezzanine floor has been erected in the New Build Workshop which enables us to have a new parts office, a customer counter and a dedicated bodywork store, as well as separating current build parts from the catalogue of parts for older models. 

We stock all service and upgrade parts for Atoms, Nomads and Aces - Matt and Charlie will be happy to hear from you either by e-mail at parts@arielmotor.co.uk or by telephone + 44 1460 78817.

 

21/12/2016

HAPPY CHRISTMAS!

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Merry Christmas and a Happy New Year from all of us here at Ariel! 

 

18/11/2016 Ace R Full Release

Ace R

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Ariel Ace R to Launch at Motorcycle Live 2016

Ariel announce the latest version of the Ace – the Ariel Ace R.  Recognisable by the carbon bodywork, black pearl frame and gold anodising the ACE R is a Limited Edition of which only 10 units will be made and sold worldwide.... Read More →

Ariel announce the latest version of the Ace – the Ariel Ace R.  Recognisable by the carbon bodywork, black pearl frame and gold anodising the ACE R is a Limited Edition of which only 10 units will be made and sold worldwide.

 

After launching the Ace in 2014 to considerable excitement and acclaim, Ariel have produced over 50 Ace motorcycles and gathered a wealth of experience with the bike.  Further development of the Ace by Ariel and their partners has shown that the chassis will accommodate a considerable increase in power while remaining an easy to ride and flexible road bike.  The Ace R brings this accumulated knowledge together in a very special and unique motorcycle. 

 

Ariel have worked with Mark ‘Brains’ Woodage of MJW Specialists to develop the V4 engine to produce 201BHP and 143 nm of torque, delivering outstanding performance throughout the rev range.  Mark Woodage currently works in MotoGP as the Technical Director for the Honda SIC Moto3 Racing Team and has built motorcycles for Domestic and World Championships since 1990, gaining three British Championships, six Isle of Man TT wins and numerous International race wins as well as finishing runner up in the World Supersport Championship twice.

 

“Every Ace is unique to its owner, but we wanted to make a truly special bike that built on knowledge gained from other Ariel Limited Editions such as the Atom V8 and Mugen”, said Tom Siebert. ‘After 17 years slowly building Ariel to where it is today we understand low volume vehicles, as well as the customers that buy them, and we know that the extra performance plus our usual scrupulous attention to detail on this special motorcycle will be very appealing”. 

 

The Ace R will be produced in Somerset at the Ariel factory with the first customer bikes available in Spring 2017.  Prices start at £49,995 + VAT.

 

Motorcycle Live runs from 19th to 27th November 2016 at the NEC Birmingham.  

 

15/11/2016 TG 2017 Calendar

Top Gear Calendar

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The Nomad has made the cut for the TopGear Calendar 2017!

 

01/11/2016 Ace R

Ariel announce the Ace R

Ace R

Ariel announce the Ace R, a tuned version of the Ariel Ace motorbike, to be released at the NEC Motorcycle Live Show in November.  

The Ace R will feature a tuned V4 1200 Honda engine offering a substantial increase in power over the standard Ace and will be made as a Limited Edition of just 10 bikes.  Following on from other Ariel Limited Editions, such as the Atom V8 and Atom Mugen cars, the Ace R will have a unique colour scheme and specification giving more performance and power over the standard bike. ... Read More →

 

13/09/2016 AeroP

AERO-P

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Downforce when stationary – The Vacuum Cleaner

Downforce when stationary – The Vacuum Cleaner     Shown on Wednesday 14 September during LCV 2016 (Low Carbon Vehicle Show) at Millbrook Proving Ground is the AERO-P Atom.  Standing for Aerodynamic Efficiency Requirements & Optimisation Project the vehicle is part of an ongoing collaboration between Ariel Motor Company, TotalSim and Delta Motor Sport, investigating aerodynamics on current production and future technology vehicles. ... Read More →

 

The aims of AERO-P were to minimise aerodynamic drag with innovative aero concepts, in order to reduce comparative CO2 emissions, while at the same time improving vehicle stability and safety.  Using both passive and active aerodynamic solutions the project also looks at cooling and airflow management requirements on electric and hybrid vehicles, as well as conventional ICE cars, in order to maximise vehicle efficiency and performance.  Although much of the project is still in development and remains confidential, an interesting demonstrable output already is the Atom test car giving downforce at any speed, including standstill.

 

Said Simon Saunders, Director of Ariel, “Although it’s a large and complex project, covering a lot of areas, performance is core to us.  We’re moving towards the point where traction and therefore acceleration, particularly from standstill, are limited by mechanical grip so were trying to come up with ways of overcoming this.  One of our targets was to minimise or remove the need for aerofoils and have ‘downforce when stationary’.  Inspiration came from banned racing cars of the past, so there’s a big nod from us to Jim Hall’s 1970 Chaparral 2J Sucker Car and the Gordon Murray Brabham BT46B Fan Car of 1978.  The Atom test car has been already been nicknamed The Vacuum Cleaner and hopefully it follows in the tradition of these two great cars.”

 

Conventional aerofoils and aerodynamic devices give downforce at speed – the higher the speed, the higher the downforce.  However the negative aspect of this is that downforce is not required for most of the time, particularly for road based cars during normal driving, and is not available at slow speed or when stationary.  The ensuing drag of fixed aerofoils also not only reduces a vehicle’s top speed but has a marked negative effect on its fuel consumption as well as emissions.  On the Atom drag can be increased by as much as 15% by adding conventional aerofoils with the resultant effect on fuel use and tailpipe emissions.

 

On the AERO-P Atom there are no aerofoils so drag is not increased, adding to the efficiency of the car as well as top speed.  The downforce generated by the system not only improves cornering ability but also braking for track use and in emergencies, increasing performance while improving stability and safety.

 

 

Powered by two small, lightweight, high speed fans the Atom test car has an additional moulding and rubber skirts added to the bottom of the tub as well as ducting and a standalone battery pack.  The ability to spin up the fans very quickly allows the system to be turned on and off when required, whether under acceleration, cornering or braking, either manually or automatically.  Fans are therefore only running when there is a need and for brief amounts of time, for instance from start, when cornering or under braking.  When not required at cruise and high speed conditions the system remains in stand-by, improving vehicle range and reducing CO2 emissions.

 

The Atom AERO-P demonstrator is just an initial mule test bed and doesn’t represent the production possibilities of the system which will be the result of further testing and development.  The scope of the project also takes in wider passive aerodynamic design and the particular requirements of new technology power trains, not yet released and still under development.

 

“When the system is turned on the car visibly squats on the ground so you can see it working, which is pretty exciting,” said Simon Saunders, “We’re already making about three times the downforce as aerofoils, but this really is just the first step and a very early stage in what is a large and complex project to bring to a production reality, so we have a lot more work to do.”

 

The aerodynamic development was carried out utilising CFD (Computational Fluid Dynamics) by TotalSim, based in Brackley. From their original roots in Formula 1 TotalSim are now world leaders in aerodynamics and fluid flow problem solving working on all types of motorsport and volume production vehicles.    Said Rob Lewis, Director of TotalSim, “CFD allows us to rapidly and cost effectively test different aerodynamic configurations, reducing the need for physical testing.  The ability to create significant downforce at zero speed is very exciting.”

 

Simulated performance times and bench testing of AERO-P prototypes at full size were carried out by Delta Motorsport, based at Silverstone.  With a background in technology transfer from motorsport, Delta’s multi discipline skills have seen them rise to the forefront of UK engineering consultancy and advanced technology projects.  Nick Carpenter, Engineering Director of Delta Motorsport said, “We love working with creative, lateral-thinking businesses such as Ariel and TotalSim, coming up with – and then implementing – novel solutions to tricky problems. As with many of the projects we’re working on today, we see the trickle down from high-performance vehicles to conventional passenger cars over time, so it’s great to be ahead of the curve with these new technologies.”

 

The project was supported by Innovate UK via the Niche Vehicle Network and their annual R&D Competition. The AERO-P Atom will be on the Niche Vehicle Network stand on 14 & 15 September at Millbrook Proving Ground, Bedfordshire.

 

END

 

For further details please contact Simon Saunders

Ariel Motor Company

Crewkerne, Somerset TA18 7NR

Tel: 01460 78817  Fax:01460 72935

 

email: press@arielmotor.co.uk    

 

20/06/16 3.5R Cholmondeley

Atom 3.5R at Cholmondeley Power and Speed Festival 2016

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The Atom 3.5R takes the win with the overall fastest time of the weekend 60.98s

Have a look here on our YouTube Channel! https://www.youtube.com/watch?v=nUC9E0ZyfmQ  ... Read More →

A rainy Goodwood Festival of Speed gave a couple of damp days on the show stand but saw the Atom 3.5R once again record the fastest time in its class on the hillclimb.

 

06/06/16 Autocar 5 Star Nomad

5 Star Nomad

5 Star Nomad

Ariel Nomad wins Autocar’s Five Star Award

Only half a dozen cars have been awarded a coveted maximum five star rating by Autocar’s road test team and Autocar have honoured them with a special award. ... Read More →

Sitting alongside the Porsche 911 GT3 RS, Ferrari 488 GTB and Mclaren 570S, the Ariel Nomad has received the prestigious Five star Award.  In Autocar’s words, “The day the Nomad turned up with a hydraulic handbrake, WRC spec suspension and the look of an extra from Mad Max, we knew someone had finally put ‘fun’ front and centre.”

 

24/05//2016 Top Gear Retunrs

Top Gear returns for 2016

Top Gear New Series

Top Gear Returns for 2016 - and the Nomad gets put through its paces... Tune in at the usual time to see it in action!

 

10/05/2016 Atom Model

Ariel Atom Model

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At last someone has made a scale model of the Atom!

Following many attempts and enquiries Ariel Motor Company are pleased that a scale model of the Ariel Atom is now available.  Probably one of the most difficult car models to make Ariel have assisted Soul Models in Spain in making a 1:18 scale model of the Limited Edition Ariel Atom V8.  Featuring the gold chassis and wheels, carbon bodywork, side pods and unique colour scheme of the Atom V8, the car has been carefully modelled to exactly replicate the real car right down to the builder’s plaque on the seat.  ... Read More →

Said Simon Saunders of Ariel, “We have been approached by a few model makers over the years but when they understand the complexity of modelling the Atom they have all given up at an early stage.  We’ve been keen to see a scale version of an Atom so it’s great that Soul Models have taken on the task and produced such a great, detailed model.

 

The model is limited to just 1500 numbered units worldwide and is priced at £149.94 inc VAT. 

 

 

12/1/16 Autosport 2016

Autosport International Show 2016

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Ariel will be exhibiting at Autosport International 2016 at the NEC Birmingham.  January. 

Autosport International is Europe’s largest pre-season motorsport event and celebrates its 26th anniversary this year.   On display will be the Nomad, Atom 3.5R and Ace motorcycles – our team will be on our stand 2870 in hall 20 to talk you though our products and answer any questions you may have.  ... Read More →

Autosport International opens on Thursday 14th January and runs until Sunday 17th 

You can see more information and buy tickets at 

www.autosportinternational.com

 

24th November 2015

Ariel at Motorcycle Live 2015

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Ariel at Motorcycle Live 2015

  Ariel Motor Company will be exhibiting at Motorcycle Live 2015 at the Birmingham NEC.  The show is one of the largest in Europe, with four halls packed with new bikes, all the latest kit and live entertainment all day, every day.... Read More →

Ariel Motor Company will be exhibiting at Motorcycle Live 2015 at the Birmingham NEC.  The show is one of the largest in Europe, with four halls packed with new bikes, all the latest kit and live entertainment all day, every day.

In its second year as an exhibitor and to celebrate Ace production being in full swing, Ariel are taking various Aces ranging from a ‘Sport’ with full carbon bodywork, a DCT ‘Cruiser’ with girder forks and the bike pictured here, a show special which represents a standard bike.  The price of this bike is £19,997 + VAT (£23,997) and demonstrates either end of what can be done with an Ace – from a stripped back minimal bike onwards.  Also in attendance on the Ariel stand will be an Atom and Nomad!

 

Motorcycle Live opens on Saturday 28th November and runs until Sunday 6th December.  You can get more information and tickets at www.motorcyclelive.co.uk

 

June 2014

Ariel Ace launch

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Ariel launch the
all new Ace Motorcycle

Ariel Motor Company announce the launch of the latest addition to the Ariel family - the Ariel Ace motorcycle. The Ace represents the first new motorcycle from Ariel for over 50 years and builds on a history that began in 1870 making revolutionary bicycles and patenting the spoked wheel. More recently known for the iconic Atom, Ariel were famous throughout the last century for innovative motorcycles such as the 4 cylinder Ariel Square 4 and the 2 stroke, pressed steel frame Ariel Arrow... Read More →

Ariel Motor Company announce the launch of the latest addition to the Ariel family - the Ariel Ace motorcycle. The Ace represents the first new motorcycle from Ariel for over 50 years and builds on a history that began in 1870 making revolutionary bicycles and patenting the spoked wheel. More recently known for the iconic Atom, Ariel were famous throughout the last century for innovative motorcycles such as the 4 cylinder Ariel Square 4 and the 2 stroke, pressed steel frame Ariel Arrow. The new Ace reinforces Ariel's tradition, both old and new, of all that's best in British innovation, performance, quality and craftsmanship.

The new bike will be made in low volume by Ariel at their factory near Crewkerne, Somerset in quantities of between 100 – 150 motorcycles per annum alongside the Atom sports car. Orders are now being taking for the Ace with production beginning at the start of 2015.

The Ace builds on the long standing relationship between Ariel and Honda, that began with the Ariel Atom. The new motorcycle features a Honda 1237cc V4 engine and drive system combining the best high and low volume engineering, materials and production values together with a bespoke build system that has never been seen before on a production motorcycle.

The unique way that Ariel builds vehicles allows each motorcycle to be tailored and fitted to individual customer choice to give them exactly the bike they want and to personalise it to their own use and taste. From low riding cruiser, through street and naked machines, to super sport bikes the Ace will be built to owners' specific requirements and desires. Adjustable footrests, brake and gear lever plus different seat heights and handlebar configurations allow the Ace to be personally fitted for each rider, whatever their size, to give the perfect riding position. Having been referred to as the 'Savile Row of the Automotive World' Ariel have a tailor made approach to building vehicles that isn't possible at high volume and reflects the qualities achievable only in low volume production.

This unique approach builds on motorcyclists' great interest in individualising their machines and making them unique. With the Ace a great number of options will be available on ordering the bike to allow each one to be built giving a unique, but carefully designed and coherent outcome. Variants of front and rear suspension, low and high seats with pillion options, different sizes of tank, handlebars, wheels, exhausts, bodywork and more, as well as colours, finishes and materials, will form an extensive option list to ensure that each Ace motorcycle is completely unique to its owner.

Said Simon Saunders, Director of Ariel, "Motorcyclists have a real passion for their machines. They like them to be individual and they want them to be their bike, not just another bike identical to hundreds or thousands of others. The usual route is to buy a standard bike and then add various aftermarket components to change the bike into what they want. However with the Ace the uniqueness is built in as the bike is produced and each one will be as individual as its owner."

"The first photos show just two different possibilities of specification for the bike, but the combinations are nearly endless and we plan to continue to add further options in the future. Once we understand what a customer wants, whatever it is, we can build the bike they need."

Ariel's objective has been to bring the very highest standards of design and engineering with the craftsmanship and particular skills that are available in low volume production, to produce one of the best and most interesting motorcycles in the world. The Ace is the result of this and puts the Ariel name back on two wheels as well as four.

 

July 2013

Somerset Police commision Atom Road Safety Car

Our business is about going fast, very fast, but there is a time and a place.

An Ariel Atom, one of the fastest production cars in the world, has been drafted in to support the Avon and Somerset Constabulary and Tri Force Specialist Operations Collaboration's 'SAFER RIDER' campaign launched this week... Read More →

An Ariel Atom, one of the fastest production cars in the world, has been drafted in to support the Avon and Somerset Constabulary and Tri Force Specialist Operations Collaboration's 'SAFER RIDER' campaign launched this week.

The 'SAFER RIDER' campaign, backed by Somerset Road Safety, is aimed at increasing awareness by and for motorcyclists, whose numbers grow considerably during the summer months, and to reduce the number of accidents involving motorcycles.

Motorcyclists represent nearly 20% of the deaths on UK roads.The largest proportion of these is men between 35 and 55 riding bikes over 125cc who account for two thirds of all motorcycle crashes.

Within the Avon and Somerset Constabulary area by June this year seven motorcyclists have lost their lives on the roads, an increase of nearly 30% on this time in 2013.

Andy Parsons, a Roads Policing Sergeant with the Tri Force Specialist Operations Collaboration, who is heading the SAFER RIDER campaign, said: "Motorcyclists make up just 1% of total road traffic but account for nearly 20% of all road user deaths. They are roughly 35 times more likely to be killed in a road traffic collision than someone in a car and we really want to see these numbers reduced.

"Modern motorcycles are capable of extraordinary performance, with supercar levels of acceleration, braking and cornering. Unfortunately with this level of performance comes an increased risk of death or serious injury as a result of inexperience, lack of training and rider error.

The Ariel Atom, which is manufactured in Somerset has been called the closest thing to a motorbike with four wheels. Holder of various performance records, the Atom has also beaten superbikes in races around a track and can outperform nearly every road vehicle. The car used by Avon and Somerset Constabulary is based on the latest Atom 3.5R fitted with a supercharged 350bhp Honda engine, sequential gearbox and has a 0-60mph time of 2.5 seconds. Fitted with unique Avon and Somerset livery, the latest aerodynamic Hella pursuit lights and emergency equipment, the Atom PL1 is intended to be a highly-impactive engagement vehicle that will send a cautionary message to motorcyclists. The car has been produced at no cost to the tax payer.

Simon Saunders, Director of Ariel said; "Our business is about going fast, very fast, but there is a time and a place. The Atom is designed to be driven to a race track, where you can drive to your limits in safety and in a professional environment designed for the purpose. The road really isn't the place to explore your or your vehicle's limits".

'We're just about to launch an all new Ariel motorcycle and we want our bikes and customers to be as safe as they possibly can be as well, so this message is important to us. There's always one certain loser in a motorcycle collision and that's the motorcyclist."

Sergeant Andy Parsons said: "I am really excited that Ariel has joined with us to bring Project SAFER RIDER to fruition, and I hope that the use of the Ariel PL1 with have a positive impact to promote Road Safety in line with our PCC's Priorities, and help us to reduce road death and serious injury within the motorcycling community".

"To be safe, rider and machine need to work in harmony. "When this happens it feels immediately right. When it doesn't, things go wrong. Too many injuries and deaths are the result of rider error. We know that a trained rider is a safer rider".

 

May 2013

Launch of the Ariel Atom 3.5R

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Ariel announce the latest
version of the Atom -
the Ariel Atom 3.5R

The Atom 3.5R is powered by an Ariel tuned Honda Civic Type-R 2.0 Litre iVTEC 4 cylinder engine and features a sequential gearbox, paddle change system, uprated suspension and new bodywork. Using their 10 years of experience of supercharging the Honda K20 engine, Ariel have developed a charge cooler system which allows supercharger boost to be taken from 7.5psi to 11psi.... Read More →

The Atom 3.5R is powered by an Ariel tuned Honda Civic Type-R 2.0 Litre iVTEC 4 cylinder engine and features a sequential gearbox, paddle change system, uprated suspension and new bodywork.

Using their 10 years of experience of supercharging the Honda K20 engine, Ariel have developed a charge cooler system which allows supercharger boost to be taken from 7.5psi to 11psi.  In 3.5R form the engine now produces 350BHP and over 330Nm of torque, giving this new Atom immense power throughout the rev range still coupled with the legendary Ariel reliability.

Drive is via a new Sadev 6 speed sequential race gearbox with adjustable limited slip differential and different gearsets available to suit individual customer choice.  Gearchange is via a pneumatic paddle shift system, first used on the Atom V8, making upshifts in less than 40 milliseconds and downshifts in less than 50 milliseconds with the capability of 5 downshifts in less than a second.  The ability to carry out flat upshifts without releasing the throttle coupled with a huge amount of power and torque gives the Atom 3.5R truly remarkable acceleration and performance with complete driver control.

Optional twin side pods house the charge cooler on one side of the car and an Ariel developed remote oil cooler system on the other, maintaining inlet and engine temperatures even under hard track use.

Suspension is via the standard Atom pushrod system but now uprated for the 3.5R with Ohlins TTX36 dampers, designed and valved specifically for the Atom with a choice of optimised Ohlins springs for road, track or race use.

The 3.5R takes the already phenomenal, record breaking Atom performance figures yet one stage further with 0-60mph times approaching 2.5 seconds and 0-100mph in 6 seconds.

Building on the bespoke, British 'Tailor Made' approach and low volume methods that Ariel have become known for the Atom 3.5R is available as a series of options, allowing customers to specify the car for their exact needs and requirements right down to the gearing.  The engine, gearbox and suspension options particular to the Atom 3.5R are supported by the usual Atom choices of different bodywork, wheels, tyres, brakes plus numerous road, track and racing components.

The Atom 3.5R is the first of some exciting developments from Ariel due to be released though 2014, building on the growing reputation that the company has for putting the passion back into driving and producing cars that are fun to drive as well as fast both on and off the track.